Sunday, November 25, 2012
Wednesday, November 21, 2012
Question Post
Social Media Has Changed The Business Model of Journalism, How do Journalists Make Money, Today?
How has Social Media changed the Revenue Model of Sports Journalism?
It is no secret that the news media is shifting away from
media used in the past; Newspapers, Magazines, Ect. Now, Twitter and other
social media seem to be the dominant source of relaying news. My question is,
with print predominantly going out of fashion, how has the revenue model
changed for news stations. My question stems from the previous business model
that was instilled for quite some time, where the money came from advertisers.
Essentially journalists wrote stories in order to gather a mass audience. The
higher amount of readers, in other words the higher average of daily readers,
the more advertisers would be willing to pay.
Instead of paying for print, people use free technology
Many charts show the decline of print, and the outlook does
not seem positive for the future. In the end it makes sense, why would people
pay for printed journalism when they can get the same exact news from the Internet
or from twitter. Technology is offering a cheaper and more efficient way
receive news. My question is, with this entirely new free media accessible to
the mass public, how are news organizations making money? I understand that it
is possible to advertise online, there are many loopholes in that kind of
advertising that I will not discuss in this post, but advertising online one is
never guaranteed money like they would have been advertising in a printed
source. The next issue stems from twitter. From my knowledge this is one of the
most influential news medias in the country, to this day. However, there seems
to be no way, in which the journalist is directly benefitted, meaning receiving
compensation for the work he/she has done.
Monday, November 19, 2012
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