Bollywood, no you did not misread
this word for Hollywood, yes Bollywood. Dating as far back as 1899, Bollywood
is the Indian equivalent of American Hollywood, and is second in the film
production market only to that of Hollywood. Bollywood first originated in
Bombay, which is now currenctly Mumbai, and this is where the name Bollywood originated.
The business model for a typical
Bollywood production is split up into three phases, Production, distribution,
and exhibition. Production itself is also split into three different levels;
there is pre-shooting, the actual shooting and post shooting. Pre-shooting
consists of, obviously, everything that needs to take place in order for a
successful movie to be made. So this is the time when final ideas will be
gathered to make sure that an interesting movie is being made that will
actually gather an audience. This is also the time when a marketing strategy
will be made in order to properly advertise and budget for the movie.
Next the actual filming of the
movie will occur. Besides filming there are other tedious aspects that need to
be completed. One aspect of filming that most people take for granted and don’t
understand how much time is spent in the production of movies is erecting a
set. Especially curtailing to a Bollywood film very elaborate sets will take
place, especially during the very essential dance scene, which the staple of every Bollywood film. When shooting at a specific location production teams do not
simply just set up their equipment and start filming, permits must be acquired,
which is another process of filming, before any kind of filming may take place.
Though the first two phases are important the last phase is one of the most
important phases
The last phase of production is postproduction.
Contradictory to common believe the most work is done during the postproduction
of a film. The first part of postproduction is editing. During editing
essentially a film editor takes new footage, which is just a reel a pictures,
and combines them in order to make an efficient reel so the movie is the
appropriate amount of time. Next comes audio and dubbing. Dubbing is extremely
important for Bollywood films because most of the actors are not able to sing
in the musical aspect of the movie. So what happens during this stage is that a
professional singer will sing a song and then it will be dubbed over what has
already been filmed. What is interesting about this is that the audience
realizes that the actors are not able to sing so the singer and actors are both
respected in their own way and their own rights. Negative cutting is what
follows next and this when extra scenes are cut out of the film. Last steps can
be combined, and they are Printing, publicity, and distribution.
Within the last steps of the
Bollywood business model distribution comes after the production phase. For a
Bollywood film distribution mostly stays in within the domestic area. However,
there are some cases in which films have made it out of India and in most cases
these films only go to the UK. The last phase is exhibition; this phase
consists of making the movie available to the public, most frequently being the
use of DVD’s.
1975 seemed to be the golden age of for Bollywood. Three
of the most influential movies were created during this time period. The first
movie is Shaloy, as time magazine
calls it, “There's a complex revenge
plot and lots of nifty action scenes in Ramesh Sippy's curry western, but its
heart lies with the two outlaw heroes. Maybe the burliest male love story ever
made.” The second movie created during the Bollywood golden age was Deewar, which is about a man who rises
to the top of what seemed to be an Indian gang; there was very compelling
acting. The last movie that was a part of the golden age of Bollywood was Aandhi. It was very striking that this
movie became so popular because it strayed away from the common model for a
Bollywood film. Aandhi consisted of a
mature romance along with including very strong political aspects, which were
unheard of for this time.
It
seems that the most influence by Americans on Bollywood comes from the business
model. Essentially the business models are the exact same. This may certainly
have to do with that this particular business model generates the most success.
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